REASON WHY CONTENT IS KING IN DIGITAL MARKETING?
Today, content rules the internet! It is 2022, and we can see ourselves scrolling through reels and entertaining posts all day long. This tells us how much online content has made its place in our lives. From social media platforms to portals that broadcast podcasts and much more, content is always developing and gaining popularity, making it the ultimate ruler because it draws in more viewers and keeps them intrigued. Before delving deep into the topic further, let's first understand what content marketing is. In essence, a content marketing approach that strongly emphasizes producing and sharing relevant information engages people. It enriches users’ lives and offers them the knowledge that keeps them interested as it is specifically created for them with great effort and attention. Content marketing in digital marketing is something all businesses need to reach a large audience and increase revenue over time. It is essentially a detailed plan that u...